Long before the Italians started what most people now associate with, and Starbucks tries to pass off as, coffee, the Arabs roasted and brewed coffee in a manner that has not changed much since the 16th century. To those in the west this brew is know as Turkish Coffee, in Turkey and the Middle East however it is simply known as kahve which originates from the Arabic word for ‘coffee’. The unique brewing style used requires just a couple of pieces of equipment and some coffee and the resulting, often spiced, dark elixir is as rich in taste as it is in history. Read on to find out how to make it.
Starbucks, gimme a break!
Have you seen the new Starbucks ad campaign? This has to be the worst one they’ve had to date. Using the tag line ‘Beware of a cheaper cup of coffee. It comes with a price,’ Once again Starbucks is unapologetic about their raping of America with high priced coffee. Selling American’s over roasted coffees on every street corner has allowed the mega brewer to sit back and watch us slowly start to believe bitter is better.
The letter accompanying the new campaign preview was kind enough to remind us that even if your watching your pennies, value doesn’t mean going with a different coffee. Now I indulge in a Venti Vanilla Latte every now and again, but thanks to Starbuck’s continuing compassion for its customers, I’m really going to enjoy my coffee from Dunkin Donuts tomorrow.